The Buzz Around Europe’s Green Efforts
Recently, I returned from a cruise through Europe. As always, I had a tough time separating work and leisure. I can’t come into a port or city without resisting the impulse to stop by some of our hotels and visit some competitors. What struck me on this trip is how we can learn a lot from what Europe is doing to be more sustainable or “green.”
One stop on the trip was the Zurich Marriott in Switzerland. When I arrived, the general manager took me to the rooftop, but not for the view — although there was a great view up there. The GM introduced me to the ‘Sweet Sustainability’ program. The rooftop garden is home to around 860,000 bees, so this tour wasn’t for the faint of heart. When they told me the number of bees, I asked if anyone had counted them recently. I was just kidding around but I really wonder how they knew! Today, I’m not sure they do know.
It seems that our hotels are ‘bee happy’ these days because of our Nobility of Nature program in China. which focuses on beekeeping also. There we use and sell honey produced in mountain villages of Sichuan Province at our Chinese hotels. Where it’s appropriate, we’ve found that beekeeping is a great alternative to high-impact industries, like logging, that damage the environment.
I’m Bill Marriott and thanks for helping me keep Marriott on the move.