This ‘Other’ Form Of Solar Energy Can Run At Night, And It Just Got A Big Backer...

Jul 17, 2016 Posted by

[Translate] by Joe Romm CLIMATE PROGRESS CREDIT: PHOTO BY AMBLE VIA WIKIMEDIA COMMONS Nevada’s Crescent Dunes concentrating solar thermal plant went online last September. It is 110 Megawatt with 10 hours of built in storage.   Converting sunlight directly into electricity, the photovoltaic (PV) solar panel industry has dominated the solar generation market recently because of its astounding price drops. Prices have fallen 99 percent in the past quarter century and over 80 percent since 2008 alone. This has also helped to slow the growth of the “other” form of solar, concentrating solar thermal power (CSP), which uses sunlight to heat water and uses the steam to drive a turbine and generator. Fortunately, one country appears to be making a major bet on CSP — China. SolarReserve, the company that built the Crescent Dunes...

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David Hertz’s Los Angeles Oasis...

Jul 10, 2016 Posted by

[Translate] The architect and environmentalist is known for repurposing materials. Now a new device is helping him turn air into water. By Sheila Marikar   NEW YORKER MAGAZINE The L.A. architect and environmentalist David Hertz has a knack for repurposing stuff: planks of wood into skateboards, the wings of a Boeing 747 into the roof of a house, crushed LPs (smashed by teens in a gang intervention program) into flooring for a record label’s headquarters. But when a former client told him, last year, that he knew a guy who had invented a way to turn air into water, Hertz was incredulous. “I was, like, sure, let’s try it,” Hertz said. “It sounds like alchemy. And it sounds too good to be true, but let’s try it.” Hertz connected with Richard Groden, a general contractor...

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THE NEXT SPACE RACE: FARMING SOLAR POWER IN THE COSMOS...

Jun 28, 2016 Posted by

[Translate] https://youtu.be/AB1VlSlLrgkhttps://youtu.be/AB1VlSlLrgkSPS-Alpha concept by John C. Mankins. (Illustration: Courtesy Artemis Innovations) Scientists are making the big push to send electricity to Earthlings from the final frontier. Anna Bitong FUTURISM   Aboard an imaginary space station surrounded by distant planets, an astronaut on the fringes of human life toiled to turn the sun’s rays into electricity and then zapped it through space and back to the planets to be used as a power source. “Our beams feed these worlds energy drawn from one of those huge incandescent globes that happens to be near us. We call that globe the Sun,” the spaceman says in one of Isaac Asimov’s earliest works, the 1941 science fiction short story “Reason.” Biochemist and science fiction novelist Isaac Asimov. (Photo: Bettmann Archive) What was then an implausible idea—collecting solar energy...

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THE NEW LANDSCAPE DECLARATION: PERSPECTIVE AND CRITIQUE (PART 2)...

Jun 25, 2016 Posted by

[Translate] The Dirt Contributo New Landscape Declaration / LAF The second day of the Landscape Architecture Foundation‘s New Landscape Declaration:  Summit on Landscape Architecture and the Future offered critical responses to the 23 declarations delivered on the first day of the event and looked ahead to the next 50 years. Afternoon sessions were divided into five panels, each representing a different aspect of landscape architecture: academic practice, private practice, public practice, capacity building organizations, and emerging voices. Each panelist gave a short talk before engaging in a group discussion, addressing audience-sourced questions, and offering perspectives on what needs to be achieved over the next 50 years: Academic practice: Maintain the value of the “long view” “Academics combine teaching, scholarship, and service” while “taking the long view: looking back, then to now, and forward,” argued...

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THESE REAL-LIFE CYBORGS HACK THEIR BODIES WITH CHIPS, MAGNETS AND OTHER TECH...

Jun 19, 2016 Posted by

[Translate]   Health & Science These real-life cyborgs hack their bodies with chips, magnets and other tech How cyborg artist Neil Harbisson senses invisible colors Embed Share Play Video1:29 Neil Harbisson is a contemporary artist and cyborg activist best known for having an antenna implanted in his skull and for being officially recognized as a cyborg by a government. (Washington Post Live) By Abigail Abrams Moon Ribas is a self-proclaimed cyborg, but not the kind that super­hero fans will recognize from comic books. The 30-year-old Spanish choreographer has a small magnet implanted in her arm that allows her to feel earthquakes as they happen anywhere in the world. Her implant receives data from a mobile app that collects seismic activity from geological monitors around the globe. When an earthquake happens, the implant vibrates inside...

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WHAT PROBLEM WOULD YOU SOLVE WITH $100 MILLION?...

Jun 8, 2016 Posted by

[Translate] THE DIRT  BY Jared Green The MacArthur Foundation, creators of the “genius” grant, have just launched 100&Change, a competition for a single $100 million grant that can make “measurable progress towards solving a significant problem.” The MacArthur Foundation seeks a bold proposal with a charitable purpose focused on any critical issue facing people, places, or the environment. Proposals must be “meaningful, verifiable, durable, and feasible.” The goal is to identify issues that are solvable. The MacArthur Foundation expects to receive applications mostly focused on domestic American issues, but they welcome international proposals as well. Cecilia Conrad, MacArthur’s managing director leading the competition, told The Washington Post that the grant competition is designed to inspire more creative problem solving. “We believe there are solutions to problems out there that $100 million might be able...

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DEPLOYMENT MIRACLE PUTS ELECTRIC VEHICLES ON TRACK TO SAVE LIVABLE CLIMATE...

Jun 8, 2016 Posted by

[Translate] by Joe Romm CLIMATE PROGRESS CREDIT: Shutterstock Tesla supercharging station in Oslo, Norway.   An almost two-century-old technology with virtually no market penetration just six years ago is now on track to become a cornerstone solution in the fight to avoid catastrophic climate change, the International Energy Agency (the IEA) reported this month. If that isn’t an energy miracle, what is? Driven by aggressive government deployment programs and one high-flying entrepreneur (Elon Musk), the world has seen stunning drops in the prices for the advanced batteries that electric vehicles (EVs) require. The result is that of 19 key low-carbon technologies the IEA is tracking, only EVs have made sufficient progress in the market to be in the IEA’s highest category: “on track, but sustained deployment and policies required,” to keep total global warming...

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IN-EAR LANGUAGE TRANSLATORS MAY SOON BE HERE, THANKS TO WAVERLY LABS...

May 17, 2016 Posted by

[Translate] Moonshots Waverly labs  VIA FUTURISM In Brief New York City-based company Waverly Labs says they will soon release the Pilot, a pair of in-ear translators designed to let people who speak different languages understand each other in real-time. “It’s real,” says Andrew Ochoa, CEO and founder of the New York City-based company Waverly Labs, which claims to be the first to pioneer an in-ear language translator that is capable of of rendering human speech in real-time. They’re calling it the Pilot, and the “smart earpiece” could soon be in users’ hands. The technology makes use of an embedded app that does the translating, which is delivered to the earpiece that is shared by two people. The Pilot is also supposed to comes with an additional earpiece for wireless streaming music and an app that allows people toggles between languages. In...

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WE CAN STOP SEARCHING FOR THE CLEAN ENERGY MIRACLE. IT’S ALREADY HERE....

May 15, 2016 Posted by

[Translate] by Joe Romm CLIMATE PROGRESS CREDIT: Justin Pritchard, AP   Key climate solutions have been advancing considerably faster than anyone expected just a few years ago thanks to aggressive market-based deployment efforts around the globe. These solutions include such core enabling technologies for a low-carbon world as solar, wind, efficiency, electric cars, and battery storage. That’s a key reason almost everything you know about climate change solutions is probably outdated. In Part 1 of this series, I discussed other reasons. For instance, climate science and climate politics have moved unexpectedly quickly toward a broad understanding that we need to keep total human-caused global warming as far as possible below 2°C (3.6°F) — and ideally to no more than 1.5°C. But the media and commentariat generally have not kept up with the science or...

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ONE BUILDING IS SAVING $1 MILLION A YEAR ON ENERGY. WHAT WOULD HAPPEN IF THE WHOLE WORLD WAS MORE EFFICIENT?...

May 13, 2016 Posted by

[Translate] by Samantha Page CLIMATE PROGRESS CREDIT: AP Photo/Keith Srakocic The U.S. Steel Building in Pittsburgh saves more than a million dollars a year after retrofitting for better efficiency.   Amid all the talk about transitioning to clean energy sources, consider this: The cleanest energy is the energy we never use. It’s also the cheapest, which is one reason that companies are embracing energy efficiency now more than ever. In fact, energy efficiency — now being rebranded for the business sector as energy productivity — is having a moment. “People have been working on this topic for the last 20 to 30 years, but there still are so many opportunities that need to be unlocked,” Jenny Chu, a manager at The Climate Group, told ThinkProgress. Chu was speaking from the Alliance to Save Energy’s...

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WHY USED ELECTRIC CAR BATTERIES COULD BE CRUCIAL TO A CLEAN ENERGY FUTURE...

May 9, 2016 Posted by

[Translate] by Joe Romm CLIMATE PROGRESS CREDIT: Shutterstock   Battery costs are plummeting to levels that make EVs a truly disruptive technology, as we’ve explained. That’s why electric vehicle (EV) sales are exploding world-wide, and why Tesla broke every record for pre-sales with its affordable ($35,000), 200+ mile range Model 3 last month. But what you may not realize is that major EV makers — BMW, GM, Nissan, Toyota — are now exploring how much value their EV battery has for use in the electricity storage market after that battery can no longer meet the strict requirements for powering its car. This potential second life for EV batteries is a clean energy game changer for two reasons: These used EV batteries hold the promise of much cheaper electricity storage for renewables than is available...

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GOOGLE’S NEW MEDIA APOCALYPSE: HOW THE SEARCH GIANT WANTS TO ACCELERATE THE END OF THE AGE OF WEBSITES...

May 1, 2016 Posted by

[Translate] SALON.COM The tech titan plans to roll out a new service encouraging publishers to put their content directly on Google Jack Mirkinson (Credit: Reuters/Gary Hershorn) On Thursday, the Wall Street Journal reported something that, in hindsight, was completely inevitable: Google is rolling out a feature that allows media companies to publish material directly on its platform. From the Journal report: Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations [to] publish content directly to Google and have it appear instantly in search results. The search giant said it began testing the feature in January and has since opened it up to a range of small businesses, media companies and political candidates. Fox News has worked with Google to post content related to political debates, for example,...

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RETHINKING ARCHITECTURE, FROM A ROBOT’S PERSPECTIVE...

Apr 22, 2016 Posted by

[Translate] Perspective METROPOLIS MAGAZINE Architect Michael Silver believes robots will soon help laborers build the architecture of the future. Matthew Shen Goodman *- Architect Michael Silver is a self-taught roboticist based at the University at Buffalo. There, he cofounded the Sustainable Manufacturing and advanced Robotic Technologies (SMaRT) group that develops robots, such as the two-legged OSCR-3 prototype. All photography courtesy Paul Qaysi “My first robot was made out of Scotch tape and Spirograph gears,” says architect and robotics autodidact Michael Silver. “It ran off nine-volt batteries and a little stepper motor, which was hard for a 12-year-old to find. All it could do was grab a test tube out of one rack and swing it around to another one.” Despite the dearth of motors available to tweens at the time—“This was pre-Internet!”—Silver insists that such...

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FOREIGN AFFAIRS SAYS SLASHING C02 QUICKLY REQUIRES NON-EXISTENT TECHNOLOGIES...

Apr 21, 2016 Posted by

[Translate]   by Joe Romm CLIMATE PROGRESS CREDIT: By Koza1983 via Wikipedia Aerial photo of Spanish solar power towers.   Foreign Affairs has run one of the most confused, out-of-date and error-riddled pieces ever seen on clean energy and climate change. I will fact check it here, since the editors apparently didn’t. Despite the title, “The Clean Energy Revolution: Fighting Climate Change With Innovation,” it’s not about how the clean energy revolution of the last several years has been a game-changer for near-term climate action. Quite the reverse: It’s mostly an outdated rehashing of the oddly pessimistic “We need an energy miracle” myth, which has been debunked here and elsewhere so many times I’ve lost count. Bloomberg New Energy Finance: The “energy miracle” has arrived Indeed, earlier this month, Bloomberg New Energy Finance (BNEF)...

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OPEN SOURCE PHYTOREMEDIATION PROJECT TACKLES THE TIBER RIVER’S POLLUTION CRISIS...

Apr 18, 2016 Posted by

[Translate] by Lucy Wang  INHABITAT Despite its historic significance, Rome’s Tiber River has become extremely polluted. In a bid to clean up the murky, trash-infested waters, deltastudio designed Albula, an interactive floating structure that combines elements from historic water mills with bio-based techniques like phytoremediation. Even better, the Albula is designed as an open-source and scalable project that can be replicated in a variety of contexts. Albula by deltastudio, YAP MAXXI 2016 finalist project, open source water purification, open source water urban installation, urban installation with phytoremediation, MAXXI urban design project Recognized as a YAP MAXXI 2016 finalist project, the Albula installation was proposed for the public square in front of the Zaha Hadid-designed MAXXI museum of contemporary art and architecture. The project comprises four main elements: a platform, a T-shaped metal frame, a...

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CALTECH’S 2500 ORBITING SOLAR PANELS COULD PROVIDE EARTH WITH LIMITLESS ENERGY...

Apr 13, 2016 Posted by

[Translate] FUTURISM NASA In Brief The Space Solar Power Initiative (SSPI), a collaboration between Caltech and Northrup Grumman, has developed a system of lightweight solar power tiles which can convert solar energy to radio waves and can be placed in orbit to beam power to an energy-thirsty Earth. Soaking in the Sun’s Rays One of the greatest challenges facing the 21st Century is the issue of power—how to generate enough of it, how to manufacture it cheaply and with the least amount of harmful side-effects, and how to get it to users. The solutions will have to be very creative—rather like what the Space Solar Power Initiative (SSPI), a partnership between Caltech and Northrup Grumman, has devised. Prototype of the “multifunctional tile.” Credit: Caltech “What we’re proposing, somewhat audaciously, is to develop the technology...

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HOW A PAPER PLANT IN ARKANSAS IS ALLEGEDLY POISONING THE PEOPLE OF CROSSETT...

Apr 13, 2016 Posted by

[Translate] Tech & Science By Emily Crane Linn NEWSWEEK The Georgia-Pacific’s aeration pond in Crossett, Arkansas. The paper and plywood plant employs a large amount of the surrounding community and many in the area blame the plant’s pollution for the severe health issues residents are facing. Nicolaus Czarnecki/ZUMA/Alamy “Let me give you a sketch of the neighborhood,” Leroy Patton said as he put his car in Park on the side of Lawson Road. He took his toothpick out of his mouth and used it to point to an empty house, an abandoned doll lying facedown in the weeds in front of the hollow structure. The Lawson couple used to live here, Patton says; the street was named for them. “They’re dead from cancer and stroke.” He pointed to another property. “Down here is Pat....

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CAN TECHNOLOGY SAVE OUR CRUMBLING INFRASTRUCTURE?...

Apr 11, 2016 Posted by

[Translate] THE DIRT  by Jared Green Mississippi collapsed bridge / Wikipedia “The infrastructural situation in the U.S. is bad,” said Harvard Business School professor Rosabeth Moss Kantor at SXSW Interactive in Austin, Texas. Traffic causes “5.5 billion of hours or about $70 billion of lost productivity, costs 2.9 billion gallons of fuel, and increases our healthcare costs by $45 billion each year.” About a quarter of American bridges are crumbling and structurally obsolete; and we hear horror stories nearly every month of another major collapse. “But technology is the big hope.” Kantor argued that embedded sensors can be used to make roads and cars smarter so they can relay traffic reports in real time, identify structural issues and report them, and reduce traffic collisions and fatalities, which also cost the U.S. hundreds of billions...

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UK’S FIRST SOLAR-POWERED GLAZED BUS SHELTER GENERATES ENOUGH ELECTRICITY TO POWER A LONDON HOME...

Apr 9, 2016 Posted by

[Translate] by Lucy Wang  INHABITAT London has just taken another big step towards a solar-powered future. Today technology company Polysolar and the Canary Wharf Group unveiled the UK’s first transparent solar bus shelter with a ceremony officiated by Green Party candidate Sian Berry. Clad in innovative and transparent photovoltaic glass, the solar bus shelter is capable of generating 2,000 kW-hours per year—equivalent to the amount of electricity needed to power the average London home. Designed by Polysolar in collaboration with hard landscaping and street furniture supplier Marshalls, the Canary Wharf solar bus shelter proves that urban infrastructure can be functional, beautiful, and innovative. The modern and minimalist metal-framed shelter is topped by a butterfly roof to effectively shed rainwater and prevent runoff from spilling onto the heads of transit riders. Related: Solar Powered Bus...

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CARBON SINKS: THE NEXT BIG THING (PART 3)...

Mar 27, 2016 Posted by

[Translate] THE BLOG HUFFINGTON POST William S. Becker Executive Director, Presidential Climate Action Project This is the 3rd in a four-part post on using ecosystems to store carbon. Part 1 was about the need to bring the Earth’s carbon cycle back into balance. Part 2 discussed how restoring carbon sinks is a necessary part of America’s climate action plan. In this part, I describe why we should not always choose a technical fix to solve environmental problems. The late American critic Lawrence Clark Powell noted, “We are the children of the technological age”. He might have added that like children, we run to technology when we have a problem. We want a technical fix. A technical fix has appeal because it allows people to continue business as usual without the usual consequences — to...

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A VISION FOR SMARTER PUBLIC SPACES...

Mar 25, 2016 Posted by

[Translate] THE DIRT   by Jared Green Smarter public spaces / Arup Some designers and engineers want to bring high-speed Wi-Fi to as many public parks and plazas as possible. But instead of expanding the style of the unobtrusive yet freely-available Wi-Fi found in New York City’s Bryant Park, they want to make a statement with advertisement-laden towers that appear to be about 15-feet tall and could be used to charge your phone or access useful neighborhood information via a high-tech interface, a sort of modern-day bulletin board. Their thinking is these towers will act as beacons to attract visitors, who can interact with them 24-7. In a session at SXSW Interactive in Austin, Texas, Randy Ramusack, founder of LQD Wifi, Daniel Hotlzman with Frog Design, and Francesca Birks with Arup discussed this possible vision...

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TO CUT OCEAN TRASH, ADRIAN GRENIER AND DELL ENLIST FILMMAKERS AND VIRTUAL REALITY...

Mar 17, 2016 Posted by

[Translate]  NYTDOT Andrew C. Revkin   Photo Two scenes from a virtual-reality “ride” that takes viewers into the realm of whales, fish and sonic and plastic pollution.Credit Dell On a weekend visit to South by Southwest, the annual Austin festival focused on the intersection of ideas, technology, music and film, I ran into Adrian Grenier, who’s best known as an actor but is building a career as a filmmaker and campaigner with a focus on the environment. Photo Adrian Grenier shows off a 3-D virtual reality ocean journey at the South by Southwest festival in Austin, Tex.Credit Courtesy of Dell Grenier, who last year signed on as the “social good advocate” for Dell, was there with the company’s sustainability and supply-chain directors and a remarkable virtual-reality “ride,” for lack of a better description, in...

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BILL CLINTON’S ODIOUS PRESIDENCY: THOMAS FRANK ON THE REAL HISTORY OF THE 90’S...

Mar 13, 2016 Posted by

[Translate] Thomas Frank   SALON.COM Welfare reform. NAFTA. The crime bill. Prisons. Aides wondered if Bill knew who he was. His legacy is sadly clear Democratic presidential nominee Bill Clinton gives the thumbs up sign as he speaks to a gathering at the University of Toledo in 1992.(Credit: AP) Excerpted from Thomas Frank’s new book, “Listen, Liberal” Everyone remembers the years of the Bill Clinton presidency as good times. The economy was booming, the stock market was ascending, and the mood was infectious. You felt good about it even if you didn’t own a single share. And yet: What did Clinton actually do in his eight years on Pennsylvania Avenue? While writing this book, I would periodically ask my liberal friends if they could recall the progressive laws he got passed, the high-minded policies he...

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ANTARCTIC TECHNO-FIX CANNOT SLOW RISING SEAS...

Mar 10, 2016 Posted by

[Translate]   By Tim Radford / Climate News Network  VIA TRUTHDIG     Pumping seawater into Antarctica is unlikely to halt sea-level rise. (Lyubomir Ivanov via Wikimedia Commons) This piece first appeared at Climate News Network. LONDON —Sea level rise is likely to be a problem too big to handle. Geoengineers will not be able to magic away the rising tides, according to new research. In particular, they will not be able to pump water from the sea and store it as ice on the continent of Antarctica. That is because, unless they pump it enormous distances, that will only accelerate the flow of the glaciers and it will all end up back in the sea again, a study in the journal Earth System Dynamics says.  Geoengineering is sometimes produced as the high-technology solution to...

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Why Innovative Tech Solutions to Clean Up Oceanic Plastic Trash Are Simply Not Enough...

Feb 29, 2016 Posted by

[Translate] Environment To truly put a stop to this eco-disaster, we have to stop treating plastics — a material made to last for years — as a throwaway commodity. By Anja Krieger / Ensia  VIA ALTERNET Photo Credit: Rich Carey/Shutterstock.com February 1, 2016 — A few palm trees stand strong in the salty breeze. Located on the southern tip of the Pacific island chain of Hawaii, Kamilo Beach is an isolated stretch of black volcanic shoreline in the middle of nowhere. Just a few hundred yards from shore, humpback whales rise up from the depths, colorful fish fill the reefs and rare sea turtles swim in to nest on the beach. But even in this remote place, garbage washes ashore each day. “We find a lot of toothbrushes and combs, plastic bottles and caps, over...

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THE PROBLEM WITH ROOFTOP SOLAR THAT NOBODY IS TALKING ABOUT...

Jan 18, 2016 Posted by

[Translate] Where does the green energy from your panels really go? —By Tim McDonnell   MOTHER JONES A couple of years ago, Steven Weissman, an energy lawyer at the University of California-­Berkeley, started to shop around for solar panels for his house. It seemed like an environmental no-brainer. For zero down, leading residential provider SolarCity would install panels on his roof. The company would own the equipment, and he’d buy the power it produces for less than he had been paying his electric utility. Save money, fight climate change. Sounds like a deal. But while reading the contract, Weissman discovered the fine print that helps make that deal possible: SolarCity would also retain ownership of his system’s renewable energy credits. It’s the kind of detail your average solar customer wouldn’t notice or maybe care about....

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THERE IS NO PLANET B: WE’RE NOT COLONIZING THE MILKY WAY ANY TIME SOON...

Jan 17, 2016 Posted by

[Translate] Jenny McCarthy arrives at the American Music Awards at the Microsoft Theater on Sunday, Nov. 22, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP) Forget what you saw in “Interstellar.” The odds of our successfully relocating to another planet are virtually nil Kim Stanley Robinson, Scientific American   There is no planet B: We’re not colonizing the Milky Way any time soon This article was originally published by Scientific American. The idea that humans will eventually travel to and inhabit other parts of our galaxy was well expressed by the early Russian rocket scientist Konstantin Tsiolkovsky, who wrote, “Earth is humanity’s cradle, but you’re not meant to stay in your cradle forever.” Since then the idea has been a staple of science fiction, and thus become part of a consensus image of humanity’s...

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DESERT TOWER RAISES CHILE’S SOLAR POWER AMBITION TO NEW HEIGHTS...

Jan 16, 2016 Posted by

[Translate]   THE GUARDIAN Towering 200 metres above the desert, the Atacama 1 will harvest the sun’s energy from a surrounding field of giant mirrors. But the completion of the $1.1bn project, the first of its kind in Latin America, has been thrown into doubt by the financial difficulties of its Spanish owner Atacama 1 concentrated solar power plant being built by Spanish firm Abengoa in Chile. Photograph: Jonathan Watts for the Guardian Jonathan Watts in the Atacama desert Rising more than 200 metres above the vast, deserted plains of the Atacama desert, the second tallest building in Chile sits in such a remote location that it looks, from a distance, like the sanctuary of a reclusive prophet, a temple to ancient gods or the giant folly of a wealthy eccentric. Instead, this extraordinary...

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DESIGN FORECAST

Jan 14, 2016 Posted by

[Translate] METROPOLIS MAGAZINE Anti-ownership, holography, and revisiting hippie values: Curators, critics, experts, designers, and Metropolis editors share their predictions for the year ahead. Metropolis editors and contributors Drawings by Danielle Chenette ​ The End of Ownership Access is the new ownership. It’s been coming for years, but I think in 2016 we will actually see a major shift in this direction. Do we need to own a home, a car, a boat? Things that were once available only after years of saving can now be easily accessible through the collaborative. With the focus shifting away from ownership of consumer things, access to unique experiences is the new goal. Learning to make sushi from a revered chef in Japan or skiing the backcountry with an expert—access to these types of experiences is becoming more and more...

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