Project I: National Public and Media Outreach Campaign
Project II: National Education Initiative for a Solar Future
Project III: Business Education/Real Estate Developers |
National Public and Media Outreach Campaign
Partnerships Promote the Use of Solar and Renewable Energy to Mitigate Climate Change
GP and Environmental Media Association (EMA)
Recognizing the tremendous worldwide influence of the National Media, GP began an innovative partnership with entertainment industry professionals organizing a series of Hollywood Writer's Briefings along with one-on-one meetings with producers, writers, and heads of studios to encourage integration of climate change and solar energy messages into television and film scripts. The goal was to use television and films to educate people throughout the world about the very real threats of global climate change and the benefits of solar and renewable energy technology as a solution.
As Chairman of the Board of Directors of EMA, Casey Coates Danson was able to develop a partnership to produce a Hollywood Writers' Briefing: "Too Hot For Television" on Global Climate Change held in Los Angeles on January 13, 2000. Norman Lear founder of EMA hosted and Ms. Danson introduced keynote speaker, Donald W. Aitken, Ph.D., Senior Scientist with the Union of Concerned Scientists, who delivered a slide presentation establishing climate change issues particular to Southern California. Subsequent meetings with writers, producers, studio heads and production facilities were scheduled on an ongoing basis.
Media: Television, Magazines and Events
The practical application of solar design was highlighted in the Jan/Feb 2000 issue of Natural Home magazine featuring homes designed by Casey Coates Danson which demonstrate the use of integrated photovoltaics and daylighting principles. House Beautiful, the Television Series, filmed Ms. Danson's 95% solar home (the largest residential installation in Los Angeles) for its "Natural Environments" segment airing on A&E Network beginning in October 2000. To promote GP's mission of designing buildings with solar energy to mitigate climate change, Ms. Danson developed a presentation, titled Architecture and Climate Change for the Bioneers 2000, Revolution from the Heart conference.
GP and the American Solar Energy Society (ASES) organized the National Home Tour 2000 in Southern California. The successful first tour opened eight homes to the public demonstrating real people living in real places. An in-depth interview with Ms. Danson appeared in the Los Angeles Times October 13, 2000 to supplement the tour that brought out over 500 participants. Ms. Danson was interviewed for the Czechoslovakian "home style" magazine, Streche (Roof) for European distribution.
GP participated in the new Discovery Health channel's "Healthy Homes" a twenty-six part series on living and working in a healthy environment. A segment focused on daylighting principles was highlighted with her 95% solar powered home designed by Ms. Danson where she lives and works.
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